Cristiano Ronaldo joins WOW FC: a historic milestone

WOW FC continues its unstoppable growth in 2025 and now marks a turning point with the addition of Cristiano Ronaldo as a new shareholder. The Spanish MMA promotion, already a leader in Spain, takes a giant step towards international expansion. The arrival of CR7, one of the most influential athletes in the world, not only strengthens the company’s financial structure but also provides a global ambassador with unparalleled media reach.

The Portuguese star joins Ilia Topuria, UFC champion and the face of WOW FC, in a move that promises to elevate both the company and the sport of MMA across Europe, LATAM, and the Middle East.

Values and commitment: Ronaldo bets on MMA

“MMA represents values I truly believe in: discipline, respect, resilience, and excellence,” Cristiano stated. His role in WOW FC will be active and organic, helping expand the discipline and inspiring both athletes and audiences. The company expects CR7’s influence to motivate millions to pursue their goals and strengthen MMA’s reach beyond sports, touching culture, fashion, and entertainment.

Global expansion and WOW FC records

Ronaldo’s arrival coincides with WOW FC’s explosive growth: event attendance has increased by over 400%, surpassing 5,000 spectators per show, and broadcasts reach over 170 countries. The partnership with CR7 will consolidate this growth and accelerate international expansion. CEO Arturo Guillén emphasized that “CR7 is more than a global superstar: he is a symbol of ambition, resilience, and excellence,” highlighting the significance of this partnership for the company’s future.

Alliance with Ilia Topuria: MMA at the top

Double UFC champion Ilia Topuria welcomed Ronaldo’s involvement: “Having Cristiano join WOW FC is a powerful moment for the sport. Together, we will take MMA to new heights and inspire athletes and fans worldwide to believe that anything is possible.” The collaboration between Ronaldo and Topuria not only redefines MMA’s role in Spain but also projects the sport as a global cultural movement, establishing WOW FC as a benchmark for innovation and spectacle.

Upcoming events, including shows at Buesa Arena and Madrid Arena, are set to consolidate this new era and demonstrate that the Ronaldo-Topuria alliance will be historic both inside and outside the octagon.