Super Bowl LX will be remembered not for the clash between the Seahawks and the Patriots, but for the moment Bad Bunny transformed the stage into an unprecedented global Latin celebration. According to figures from NBC, the Puerto Rican star reached a staggering 135.4 million viewers, officially becoming the most-watched halftime show of all time.

A Knockout to the "Alternative" Competition

Benito's success was even more evident when compared to the All American Half Time Show, an alternative event led by Kid Rock. While conservative sectors attempted to promote this "musical protest," the numbers were relentless: barely 2 million live views compared to the media juggernaut of the NFL. Bad Bunny didn't just outperform the political competition; he surpassed the record set by Kendrick Lamar in 2025 by over 7 million viewers.

Latin Pride and Flags Held High

Making history by performing entirely in Spanish, Bad Bunny brought the essence of Puerto Rico to the world stage. With stage designs evoking sugar cane fields and his iconic "casita," the message was clear: "America is not just the United States."

The night reached its climax with high-profile guests:

• Ricky Martin: Bringing nostalgia and the power of Latin pop.
• Lady Gaga: Joining forces for the iconic message: "Together we are America."

Advertising Gold

The economic impact of the event was as massive as its audience. Average consumption during the game was estimated at $20.2 billion, with brands paying up to $8 million for just 30 seconds of airtime.

Until Benito arrived, the most exciting part of the game had been a field goal. In the end, the "Bad Bunny" was the only one to score a historic touchdown that will be etched in the books of pop culture.

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