The “Bad Bunny” Conquers Super Bowl LX: A Latin Manifesto in Santa Clara
Bad Bunny transformed Levi’s Stadium into the world’s largest party during the Super Bowl LX halftime show
The Santa Clara stage vibrated to the rhythm of reggaeton as Bad Bunny took control of the halftime show. From the opening chords of "Tití me preguntó," the energy in the stands was electric, capturing moments of euphoric dancing among the fans. The finale, marked by the hit "Debí tirar más fotos," provided the perfect finishing touch to a performance that many doubted, but that ultimately silenced the critics.
Beyond the musical aspect, the "Bad Bunny" used his airtime to send a political and social message, uniting the flags of Latin America in the heart of the United States. This gesture was backed by figures of the caliber of Ricky Martin, who celebrated the Puerto Rican's positioning in addition to sharing the stage at the most-watched sporting event of the year.
This was the second time Benito set foot on the Super Bowl stage (following his brief appearance in 2020), but this time he did so as the absolute headliner. The fever for the artist was such that fans did not hesitate to shell out up to 2,000 dollars (approximately 34,000 Mexican pesos) for official merchandise, proving that the Bad Bunny phenomenon is both a cultural and commercial triumph.













