Bad Bunny’s Super Bowl LX halftime show sparks surge in Spanish lessons
The cultural impact of the Super Bowl LX halftime show continues to unfold. Following Bad Bunny’s performance, Duolingo reported a 35% increase in users starting Spanish lessons.
The cultural impact of the Super Bowl LX halftime show continues to unfold. Following Bad Bunny’s performance, Duolingo reported a 35% increase in users starting Spanish lessons.
The halftime spectacle during the matchup between the New England Patriots and the Seattle Seahawks generated conversation far beyond football, highlighting the global reach of Latin music and culture.
How Bad Bunny’s performance influenced language learning
Duolingo shared data on social media showing a sharp rise in new Spanish learners immediately after the performance. The timing of the increase aligns directly with the Puerto Rican star’s halftime appearance.
The show featured Spanish-language hits and strong references to Latin culture, elements that appear to have motivated viewers to explore the language.
Songs performed by Bad Bunny at the Super Bowl LX 2026 Halftime Show
- Tití Me Preguntó
- Yo Perreo Sola
- Safaera
- Party
- VOY A LLeVARTE PA PR
- EoO
- Mónaco
- Die With a Smile (Lady Gaga)
- BAILE INoLVIDABLE
- NUEVAYoL
- LO QUE LE PASÓ A HAWAii (Ricky Martin)
- EL APAGÓN
- CAFé CON RON
- DtMF
