Former England forward Rachel Yankey has warned that the Lionesses’ World Cup opponents will all want to be the side that eliminates the European champions when the tournament kicks off in Australia and New Zealand.

Sarina Wiegman’s team are amongst the favourites as they seek to become the first England side to win a world title since 1966, particularly following last summer’s Euro 2022 success on home soil.

They fly out this evening to begin preparations for their opening match against Haiti and will be sent on their way by a message of support displayed beneath the flightpath out of Heathrow reading “Lionesses, you’re our pride.”

The gesture, arranged by the Football Association’s commercial partner Kind Snacks, is tagged with thousands of messages submitted by fans nationwide, and is a mark of how support for women’s football has been transformed since Yankey’s playing days.

The former Arsenal player, who won 129 caps during a 16-year international career, believes that whilst the prospect of holding both the world and European crowns simultaneously will be a motivation for England, other sides will be motivated to topple them starting with their first opponents Haiti.

“I don’t think anybody from our nation or any other would have said England were a favourite to win the World Cup when I was playing,” said Yankey, who won the last of her caps in 2013. “They are now.

“That’s because we’ve won the Euros, but there comes a pressure with that because everybody wants to beat a winning side. The games become harder. It’s a chance to knock you off the stage.

“Haiti will have nothing to lose. They’re expected to lose that game and that makes it dangerous. They go out there, if they got a goal or a win, they get plaudits. Our team need to set their own standards, they need to push each other on, they need to make sure every game they’re at the highest level.

“The main thing is getting through the group. How you do it is kind of irrelevant. We’d all like to see fantastic football, but just make sure you get the wins.

“The fact that they could become European and world champions has got to drive them on. We’ve got players there who are hungry for success and they’ll want more.

“The players will also understand that the better they do, the more it will inspire the younger generation, whether it’s boys or girls. It’s a chance to change how we view women’s football.”

After opening their campaign in Brisbane, Wiegman’s side move on to face Denmark in Sydney before concluding the group stage against China in Adelaide.

They are looking to reach what would be a first final for the Lionesses, whose  previous best were semi-final appearances in 2015 and 2019.

Yankey hopes that the increased backing from the FA as well as commercial partners will continue to drive the exposure that the women’s game needs in order to grow.

She explained: “It’s hugely different from 2009 (when England reached the European Championship final, losing to Germany). That’s why it’s important that commercial partners come on board, because they make a difference to the way people view the game.

“In 2009 or any other year, you’re out there and fully focused, but once you’re out of the tournament you would come home and nobody knows about it. We don’t want that to happen.

“We see now when the girls are going on holiday and people are wanting to take photos of them. The landscape of women’s football has changed. That’s because of engagement, companies look at women’s football as a business and thinking that this is the right thing to do, but because women should have the same opportunity in all sports, but also it’s a business opportunity, a change to engage.”

:: KIND Snacks have created a giant message of support for the Lionesses as they head off to Australia for the first game in the tournament. The 100-metre wide sign was made out of thousands of messages of support from the public, including ex-Lionesses Rachel Yankey and Faye White.