Amorim wants his Milan players to feel like 'losing is the end of the world'

Ruben Amorim has urged his AC Milan players to keep on winning and remind themselves that "losing is the end of the world" after recording a 2-1 win away to Genoa in Serie A.

First-half goals from Alphadjo Cisse and Christian Pulisic were enough for Milan, who move up to fourth in the league standings, five points behind leaders Lazio.

After three seasons in which they did not surpass 22 points after the first 11 matchdays, Milan have now reached 24 points in Serie A this season, recording their best start since 2022-23 (26 points).

Amorim's men have now picked up three wins and three draws in their first six away games in the league this season. It is the fourth time they have remained unbeaten in their first six away matches of a top-flight campaign in the last seven Serie A seasons.

Speaking to DAZN Italia, Amorim said: "I am proud again with my players. 

"I said before the game the most important thing was to be competitive, because if we have this attitude in every game, we are closer to winning every game.

"There are moments when we change the game; we go for the second ball and play different types of football. That is the sign of a great team, who can play different ways during the same match."

However, the Portuguese has offered a cautionary tale to his players after Mikael Ellertsson threatened to ruin the party with a late strike. 

"It's about the mentality. When you play for Milan, there is no day off," added the former Manchester United head coach.

"You cannot switch off on Thursday the way we did and then switch back on come Sunday. That is not possible. It’s not going to work.

"It's not physical; it's about having that panic of losing. That does not mean being afraid of losing; it's feeling that losing is the end of the world. That is the feeling I want in my team, so it depends on that."