Mbappé Outshines Messi and Cristiano in This
The 25-year-old Frenchman outshines Messi and Cristiano Ronaldo in commercial endorsements.
Amid the epic battle between Messi and Cristiano for the title of the world's best player, another contender gradually entered the fray, creating his own history and trajectory with the primary goal of surpassing the Argentine and Portuguese stars.
While the current playing abilities are more balanced in favor of the Frenchman due to the age difference, making him a versatile player who could be considered the best in the world, the ultimate conclusion awaits Kylian holding a Ballon d'Or, not Lionel Messi.
In the business realm, Mbappé has indeed surpassed Messi and Cristiano, owning a total of seven brands in Europe, including the famous pose of crossing his arms when celebrating a goal. According to the European Union Intellectual Property Office, Messi and Cristiano each own six commercial brands.
Within his commercial empire, the PSG forward has also trademarked two of his iconic statements, "Le Football, il a Changé" (Football has changed) and "Moi, tu m'parles pas d'âge" (Don't talk to me about age), for products like electronic games, apps, bags, footwear, cosmetics, and jewelry.
The phrase "Le Football, il a Changé" became viral in a nearly perfect and strategic manner, as Mbappé declared it after refusing to participate in a marketing campaign with the French national team approximately two years ago. Yes, Kylian Mbappé, besides being one of the best footballers on the planet, is also a business genius.
