Cristiano Ronaldo's channel, 'UR Cristiano', has broken records on YouTube, reaching one million subscribers in 90 minutes, ten million in 11 and a half hours, and more than 20 million in a day. In just a month, it is already nearing 65 million subscribers.

"This is Cristiano's idea, he wants to stay close to his fans and send messages to the world. He is involved in content decisions, the themes, and is the main protagonist," said Tomás Froes, CEO of Dentsu Creative, the agency responsible for planning the channel, this Thursday during the presentation of the results achieved.

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Since the first videos were published on August 21 until today, the 56 videos in total have registered over 500 million views, making the former Real Madrid player the most followed athlete on the platform and the first person to surpass one billion followers across all social media.

In addition to its success in numbers, 'UR Cristiano' has been praised for its authentic and personal approach, showing Ronaldo's more intimate side. The content ranges from exclusive training sessions to family moments and reflections on his career, strengthening his connection with fans and generating a wave of positive reactions on social media.