Tom Brady, Lionel Messi, Jenna Ortega, David and Victoria Beckham, and Anthony Hopkins are among the figures set to appear in the 70 commercials scheduled for Super Bowl LVIII on February 11, the most expensive in history, priced at seven million dollars for a 30-second slot.

In addition to the excitement surrounding Super Bowl LVIII, where the Kansas City Chiefs will face off against the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, and Usher will headline the halftime show, another major draw of the NFL title game is the advertising, whether it's the appearance of sports, film, or music personalities or the creativity of the commercials.

According to CBS data, despite the seven-million-dollar price tag for a half-minute commercial, brands snapped up these spots since November last year.

The optimism of various companies to fill the 70 ads airing throughout the game stems from the television audience this event has garnered in recent years, despite the rise of streaming on various social media platforms.
The NFL title game viewing record was set in last year's Super Bowl LVII with 115.1 million viewers, the highest in history for a televised event in the United States, expected to be surpassed in this edition.
This serves as motivation for brands not to skimp when choosing current celebrities or historical figures to represent their brand.

Tom Brady, the NFL's all-time Super Bowl winner with seven titles, will be the face of BetMGM, a sports betting company.

Lionel Messi, World Cup champion with Argentina and multiple-time winner with Barcelona, will star in a Michelob Ultra beer ad alongside Hall of Famer Dan Marino, former Miami Dolphins quarterback.
According to information from The New York Times, Messi will earn 14 million dollars for this appearance.

Jenna Ortega, an actress with Mexican and Puerto Rican roots, starring in the film "Wednesday," will appear in a convenience store hunting for Doritos Dynamita snacks.
David Beckham, owner of MLS club Inter Miami, along with his wife Victoria, former Spice Girls member, will feign confusion about which sport they are promoting in their participation for the Uber Eats app.

Veteran actor Anthony Hopkins, Oscar winner for "The Silence of the Lambs," will be the face of SToK Cold Brew coffee in an ad where he shares his preparation method for playing Wrex the Dragon, the mascot of Wrexham AFC in Welsh football's League 2.

Rob Gronkowski, four-time Super Bowl champion, will appear alongside Carl Weathers, an actor who passed away on February 1st, in a FanDuel sports betting site ad. Other NFL legends like Terrell Owens and Bruce Smith will work with M&M's. Actresses Tina Fey, Glenn Close, and Jane Krakowski will collaborate with travel brand Booking.com. And Arnold Schwarzenegger will offer his best action hero persona for insurance company State Farm.