Casa Juventus opens in Perth
Juventus is ready to bring its black-and-white spirit to the heart of Perth with the opening of Casa Juventus, the Club’s official hub and meeting point for fans throughout the Bianconeri’s stay in the city.
From 6 - 11 August, the city’s iconic Ice Cream Factory will be transformed into an immersive Juventus experience, designed to welcome supporters, families and the local community with a dedicated programme that brings together football, entertainment, culture and passion.
The official opening will be marked on Thursday 6 August at 2pm, by a ribbon-cutting ceremony with the Juventus Chairman, Gianluca Ferrero, in the presence of local institutions and invited guests.
Open daily from 10am - 8pm, Casa Juventus will give fans the opportunity to experience the Club up close through interactive installations, entertainment areas, the official Juventus Store, partner activations, and exclusive moments with Juventus players and Legends. The venue will also feature the Fan Lounge, a dedicated space for affiliated supporters, including JOFC members.
Admission to Casa Juventus will be free of charge.
Across the week, fans will be able to take part in daily meet-and-greet sessions with Juventus players from 2pm - 3pm, with the exception of match days on 8 - 11 August. Fans will also have the opportunity to enjoy a selection of Originals documentaries produced by Juventus Creator Lab from 4.30pm - 5pm, followed by a daily happy hour with DJ set from 5pm - 6.30pm.
Among the highlights of the programme, fans will have the chance to meet Juventus Legends Alessandro Del Piero and Fabrizio Ravanelli during dedicated Meet the Legend moments: Ravanelli will be at Casa Juventus on 6 August from 6.30pm to 8pm, while Del Piero will meet fans on 7 August from 10.30am to 12pm.
The Juventus ICON programme will continue on 8 August with Alessandro Del Piero from 11am to 12.30pm and Fabrizio Ravanelli from 3pm to 4.30pm, followed by Giorgio Chiellini, Chief Club Affairs Officer of the Club, on 9 August from 11am to 12.30pm.
Fans in attendance will be able to access the activities subject to availability.
Fans will also be able to discover and engage with Juventus’ partners through dedicated activations and experiences, including adidas, Jeep, WhiteBit, EA SPORTS, Balocco, Caffè Vergnano and Heineken. At Casa Juventus, they will also have the opportunity to sign up for the Juventus Membership programme and immediately access exclusive content, including meet-and-greet opportunities.
Casa Juventus will accompany the excitement around the Juventus Summer Tour powered by Jeep matches in Perth, including Juventus vs Inter at Optus Stadium on 8 August and Juventus vs Palermo at HBF Stadium on 12 August, creating a unique opportunity for supporters to connect with the Club beyond the pitch.
With Casa Juventus, the Club confirms its commitment to engaging its global community through experiences that bring fans closer to the Juventus world, wherever they are. For one week, Perth will become a home for the Bianconeri family: a place to meet, play, celebrate and share the passion for Juventus.
