Dusan Vlahovic is primed to complete his move to Juventus after arriving for his medical on Friday.
The 21-year-old striker is set to seal a reported €75million switch from Fiorentina, which looks likely to be confirmed before the weekend.
Juve posted a tweet showing the Serbian arriving to undertake the formalities of his move.
Vlahovic is the joint-top scorer in Serie A this season with 17 goals from 21 appearances – a tally only matched by Lazio's Ciro Immobile.
He has been linked with a host of top clubs across Europe after his impressive form over the past two seasons.
Vlahovic will join a Juve team who have often struggled to turn possession into goals this season, with Massimiliano Allegri's men having scored just 34 times across 23 Serie A games.
That means their attack is the 11th-best in the league, way behind leading scorers Inter (53), while Fiorentina have scored 41 times so far with Vlahovic on board.
Serbia international Vlahovic, who joined La Viola from Partizan in 2018, has converted 28 big chances since the start of last season, more than any other player in Serie A.
His tally of 21 goals during 2020-21 was the highest recorded by a Fiorentina player in a single campaign since Alberto Gilardino in 2008-09 (25).
Vlahovic also netted 33 league goals in 2021; matching Cristiano Ronaldo's record for the most scored in the Italian top-flight during a calendar year.
Last week, Fiorentina chief executive Joe Barone confirmed the club were open to selling Vlahovic, who subsequently missed Sunday's draw with Cagliari due to a positive COVID-19 test.
Vlahovic's imminent signing may pave the way for Alvaro Morata to leave Juve, with Barcelona reportedly keen on signing the Spain international, who is on loan from Atletico Madrid.