Lionel Messi’s Three New “Signings” for UE Cornellà
Lionel Messi wore the colors of his new project in Spain for the first time and surprised everyone by bringing along three very special “reinforcements.”
Lionel Messi once again made headlines away from the pitch after appearing for the first time in the official jersey of UE Cornellà, the Spanish club where he became the majority shareholder earlier this year.
The images were shared by the Catalan club on its official social media accounts and quickly began circulating online. For Messi, it was another public show of support for the sporting and institutional project he is helping build at the historic club, founded in 1951.
But the Argentina captain was not alone. Thiago, Mateo and Ciro Messi also posed in Cornellà’s green jersey, symbolically becoming their father’s three new “signings” and quickly stealing the spotlight on social media.
Perfect timing before the season begins
The timing of the pictures was no coincidence. Cornellà are preparing to officially begin their season against Atlètic Lleida in the opening round of the Tercera RFEF.
Messi wearing the club’s colors provides a major visibility boost for a team accustomed to operating far away from the international spotlight that follows the Argentine wherever he goes.
The impact also extended beyond the pitch. Interest in Cornellà’s jersey surged following the pictures of Messi and his family, particularly in the personalized version featuring Messi’s name and iconic No. 10.

The project Messi wants to build in Catalonia
Messi’s involvement with Cornellà emerged in April, when several outlets reported the club’s acquisition by an investment group led by the Argentine.
The project is not simply about spending heavily on new players. One of its main priorities is developing the academy and nurturing young talent, building on Cornellà’s long-standing reputation as one of Catalonia’s productive development clubs.
The long-term goal is to establish financial stability and create sustainable growth that allows Cornellà to climb the Spanish football pyramid. For Messi, it also represents a new experience in the sport from a completely different position than the one he has occupied throughout his legendary playing career.
Messi is already looking beyond the pitch
His investment in Cornellà offers another glimpse into what Messi’s life in football could look like once his playing career eventually comes to an end. The Argentine is beginning to develop interests connected directly to the management and growth of football clubs.
That does not mean his playing days are about to end. Messi remains an active player with Inter Miami in MLS and continues to play a leading role on the pitch.
But Catalonia still holds a special place in his story. After spending most of his professional career with Barcelona, Messi is now reconnecting with football in the region from a different position: as an investor, the driving force behind a new project and, at least for one family picture, accompanied by Cornellà’s three most unexpected “signings.”
3 Key Takeaways From Lionel Messi’s New Project
- Messi is wearing the colors: the Argentine posed for the first time in the official UE Cornellà jersey after becoming the club’s majority shareholder.
- Three very special “signings”: Thiago, Mateo and Ciro joined their father in wearing Cornellà’s green jersey.
- A long-term project: the plan centers on developing young talent, strengthening the club financially and pursuing sustainable growth through the Spanish football pyramid.













