The dramatic fallout from Infantino's scrapped $US4.2 billion ($A6 billion) proposal has exposed growing unease within world football over his leadership style, with European governing body UEFA leading a chorus of criticism that could complicate his re-election hopes.

FIFA's proposal had triggered a fierce backlash from regional confederations, which said they were blindsided by Infantino's plans to sell stakes to private investors in a new unit that would run FIFA events, including the FIFA World Cup.

Football officials are now demanding greater oversight of decisions that could reshape the governance and commercial future of the sport.

UEFA, whose 55 members had unanimously rejected the proposal earlier this week, declared FIFA's retreat a "victory for the whole game" while adding that the "task of rebuilding trust in FIFA" had only just begun.

"The current FIFA leadership has not only lost UEFA's confidence but also that of many other members of the football family," a UEFA statement read.

"UEFA thanks all the fans, leagues, clubs, players, individuals, associations and confederations that opposed the scheme, alongside the many Prime Ministers, Heads of state and commentators who have demonstrated to the FIFA President that football is not for sale.

"We cannot keep going on like this with secret schemes on fast-track timescales, cooked up by faceless individuals and of dubious benefit to the game. We must identify those responsible and hold them to account."

North America, Central America and the Caribbean confederation CONCACAF said the proposal was advanced outside all established governance processes, with no transparency, consultation or due process.

"A proposal of this magnitude does not reach that stage by accident. It is a symptom of leadership that has stopped putting football first," its own statement read.

"This recent unilateral and egregious act of poor governance and leadership follows a pattern of missteps and similar behaviour. A comprehensive reckoning with this presidency is imperative."

The backlash raised questions about Infantino's political capital as he prepares to seek another term in office.

UEFA reminded Infantino about the promises he made when he was elected FIFA president in 2016, including pledges to run the governing body transparently and to treat FIFA's funds as belonging to its member associations.

"On both these promises, he has failed to deliver. The shabby, back-room, opaque deal he hatched and tried to force through was anything but transparent," UEFA's statement added.

"And with reserves standing at over $5 billion, he has also failed to use associations' money for the benefit of the game.

"UEFA will begin work immediately with partners and stakeholders all over the world and right across the game to propose a new way of distributing resources through the existing FIFA Forward programme."

FIFA and Infantino declined to comment on UEFA's statement.

The Dutch FA said the process had led to a "fundamental breach of trust" in Infantino, while German football president Bernd Neuendorf said the Swiss official had "acted unilaterally and without transparency", failing to operate in the sport's best interests.

Norwegian Football Federation President Lise Klaveness said the "framework of international football cooperation was unnecessarily put at risk in pursuit of individual interests".

However, Infantino received support from Qatar, who said the proposal had merit and fully supported his efforts.

The president of the Moroccan Football Federation (FRMF), Fouzi Lekjaa, also welcomed the decision to withdraw the proposal but reiterated his support for Infantino.

Infantino's plan, announced last week, quickly ran into a storm of opposition from regional confederations, who complained they had not been consulted on a move that could alter the commercial structure of world football.

After the backlash, Infantino said world football's governing body had abandoned the plans after listening "carefully to all the views".

Asian Football Confederation President Sheikh Salman bin Ebrahim Al-Khalifa on Saturday welcomed FIFA's reversal.

Bahrain's Sheikh Salman said he expected that "any initiative that has the potential to impact global football will be presented and discussed with the Confederations, the FIFA Council, Member Associations and other stakeholders in a timely, transparent and meaningful manner".

"The future of global football must always be shaped through proper consultation, collective dialogue and respect for the established governance structures of our game."

Football Australia Chairman Anter Isaac struck a similar note, backing innovation while warning against bypassing core principles such as integrity, independence, good governance, transparency, meaningful consultation and due process.

The controversy comes at an awkward moment for Infantino, who said in April that he intended to seek re-election for a fourth term as FIFA president.

Since taking over from Sepp Blatter in 2016, he has been re-elected unopposed twice and appeared firmly in control of the organisation.

While his re-election for the 2027-2031 term had appeared a formality, experts believe the backlash against the failed proposal had exposed dissatisfaction among some FIFA members and could complicate his path ahead of next March's FIFA Congress in Morocco.

"He's obviously been kind of egomaniacal in everything that he's done. I know that he's rubbed many of the member associations the wrong way with some of his decisions," Bob Dorfman, a sports marketing analyst, said.

The speed of the turnaround has been particularly striking, coming less than two weeks after Infantino was toasting the most commercially successful FIFA World Cup in history.

"As close as two weeks ago, he's riding on top of the world, the most successful sports mega event in the history of this planet," economist Victor Matheson, a sports business expert at ​the College of the Holy Cross in Massachusetts, said.

"And just two weeks later, he's fighting for his political life."