Motherwell have launched a campaign to attract new investment from “anyone who wants to support a proper community club” – including Hollywood celebrities.

Chairman Jim McMahon recently announced plans for a fundraising initiative as he signalled his intent to step down from his Fir Park role by the end of the season “once a successor has been appointed and certain live projects have been completed”.

The cinch Premiership club – owned by the Well Society fan group – has stepped up its bid to attract new investment by releasing a light-hearted 90-second video in which players and staff members attempt to outline the appeal of the club to potential investors.

The film begins with defender Stephen O’Donnell musing: “Are you the next Hollywood celebrity looking to get involved in football? Well we’ve got a club that offers real bang for your buck.”

“We’re proudly a fan-owned club but we are always looking for ways to do more and achieve bigger things,” said McMahon.

“This is a slightly out-of-the-box approach, but with it, we hope we can increase Well Society memberships or find businesses or individuals whose values align with ours.

“Most football clubs operate at a loss and are only viable through significant annual subsidies from their owners.

“There’s a lot of talk of famous investors from the US right now so we thought it’d be fun to put our own spin on the theme, to show what we’re all about at Motherwell Football Club.

“Hopefully you can see that we’re a club that goes beyond just the 90 minutes. With things like walking football and mental health support, we’ve always helped the local community to make sure the positive effects of football can be felt off the pitch too.

“We welcome anyone who wants to support a proper community club. Whether that be new additions to the Well Society or new sponsors. And if anyone from Hollywood wants to get involved then we’re all ears.”