The most prestigious—and lucrative—title

Winning the Champions League is every footballer’s dream, but it’s also one of the most financially rewarding achievements in club football. UEFA hands out massive prize money throughout the tournament, from participation fees to round-by-round bonuses.

Prize money from the group stage to the final

Every team that reaches the group stage receives a base payment of $17.98 million. On top of that, they earn $3.22 million per win and $1.07 million per draw.

From the knockout rounds onward, the prize money increases sharply:

• Round of 16: $11.04 million
• Quarter-finals: $12.19 million
• Semi-finals: $14.37 million
• Final: $17.83 million
• Runner-up: $21.28 million
• Champion: $28.75 million

UEFA coefficient and market pool bonuses

In addition to fixed rewards, clubs receive extra money based on their UEFA coefficient (historical European performance) and the market pool (TV and commercial revenue based on country). These can significantly increase total earnings.

For example, the 2022/23 Champions League winner, Manchester City, reportedly earned around $98 million from UEFA alone—excluding ticket sales, sponsorships, and merchandise.

Lifting the trophy comes with a fortune

Winning the Champions League isn’t just about glory. With a strong group stage and deep run, the champion can easily surpass $100 million in total earnings. It’s the most coveted title in Europe—for a reason.