Rasmus Hojlund, the 22-year-old Danish striker signed by Manchester United from Atalanta in 2023 on a long-term contract, has found himself on the fringes after a disappointing start to his tenure at Old Trafford.

Having scored just 10 goals in 52 appearances, questions remain about his fit in United’s evolving squad under manager Rúben Amorim. Despite being involved in United’s pre-season fixtures, Hojlund did not even make the bench for the Premier League opener against Arsenal, indicating his precarious standing in the squad. 

Man United is now reportedly open to selling or loaning Hojlund as they reshape their forward line. Napoli has emerged as a serious suitor, eager to replace their injured Romelu Lukaku and boost their attack.

Conversations between Napoli and Hojlund’s representatives are active, with the player seeking a move that offers stability and a long-term commitment rather than a temporary loan.

Financial talks suggest a loan with a fee of €5–6 million and a purchase option of around €35 million could be on the table, though negotiations remain ongoing. 

AC Milan’s Waning Interest and Alternative Targets

AC Milan once appeared to be leading contenders for Hojlund’s signature, but recent reports suggest the Italian giants are favoring other options, notably Dusan Vlahovic.

Italian journalist Alfredo Pedulla clarified that Milan is tracking multiple strikers, and while Hojlund is on the radar, Vlahovic is the priority due to his proven goal-scoring record and greater reliability. Milan’s coach Massimiliano Allegri reportedly prefers Vlahovic, who can deliver an estimated 15-18 goals a season.

This pivot from Hojlund means Milan’s pursuit may cool, especially with Juventus eyeing other strikers and Milan scouting alternatives. Hojlund’s uncertain form and limited impact at Manchester United could be factors contributing to Milan’s hesitation. 

What’s Next for Hojlund at Manchester United?

With United bringing in Benjamin Šeško and other forwards rising in the pecking order, Hojlund’s chances seem increasingly limited. If the Napoli move does not materialize, his future at Old Trafford might be brief, potentially prompting a loan or permanent transfer to find regular playing time. 

Meanwhile, the development of young forwards like Chido Obi, who shares a similar playing style with Šeško, offers Manchester United additional options if Hojlund departs. As transfer deadline day nears, United faces important decisions on how to balance their attacking options with squad dynamics.

Rasmus Hojlund’s transfer saga epitomizes the challenges faced by young strikers adapting to Premier League intensity and club ambitions.

Whether he reignites his form in Italy or fades into the shadows at Manchester United will be among the key storylines shaping this summer transfer window for the Red Devils.