Even though his job is to protect Messi, many already see Cheuko as another media figure.From memes to sports debates, the bodyguard has taken center stage on social media.

The moment that set social media on fire

The Leagues Cup gave us more than just goals. After Inter Miami's 2-1 victory over Atlas, the focus was not on soccer, but on Yassine Cheuko, Lionel Messi's personal bodyguard, who stole the spotlight once again... and not in the best way.
As the players exchanged jerseys, the situation quickly escalated. Amid the tension, Cheuko stormed onto the field and pushed Atlas players, seemingly unaware of the situation. The clip went viral in seconds.

Twitter, TikTok, and Instagram show no mercy.

Social media reacted immediately. On X (formerly Twitter), thousands of users criticized the excessive intervention, sparking debate: should someone who is not part of the coaching staff or official tournament security be so close to the field?
On TikTok, edits were quick to follow: compilations of Cheuko “defending” Messi and opinions on the bodyguard's behavior.

The controversy is not only visual. Users pointed out that MLS has banned Cheuko from official matches due to his invasive behavior, but since this is a tournament endorsed by Concacaf, the rules change.
This regulatory loophole allows him to be present... at least for now.