A Gesture Turned Into a Brand

The future of world football is measured not only in goals, but also in branding. Lamine Yamal, the 18-year-old jewel of FC Barcelona and the Spanish national team, has decided to take his iconic celebration a step further. According to COPE, the winger registered the symbol “304” with the European Union Intellectual Property Office, allowing him to launch his own line of clothing, sneakers, and backpacks.

That number carries special meaning: it represents the last three digits of the postal code of his neighborhood, Rocafonda in Mataró, and has accompanied him in every goal celebration. Now, the gesture born in the streets of Catalonia is set to become a global business.

Yamal’s Business Side

The trademark confirms that Yamal is not only earning on the pitch. At just 18, he is already planning to expand his image into fashion and accessories—following the path of many sports superstars who aim to leave a mark beyond the field.

The move also highlights Yamal’s ability to connect with younger generations, turning a celebration into a symbol of identity and, now, a source of income.

A Blow for Spain

The news comes at a bittersweet moment: while securing his commercial future, Lamine Yamal will not be available for Spain in the upcoming matches against Georgia and Bulgaria due to a fresh injury. His absence is a major setback for Luis de la Fuente, who loses one of his most dangerous attacking weapons.

Thus, Yamal continues to write his story in contrasts: sidelined in sporting terms, but with a future increasingly solidified both on and off the pitch.