Real Madrid Unveils Their Second Kit for the Upcoming Season
Madrid breaks the mold with its new green skin, a launch that unites figures and reinforces its global strategy.
The faces of the new campaign
Real Madrid posted photo shoots of its main players with the new kit on its official platforms. Jude Bellingham, Vinicius Jr. and Athenea del Castillo were the stars, reinforcing both the commercial impact and the idea of unifying all professional disciplines under the same aesthetic concept
Aesthetic renewal
After presenting its classic white jersey with pink and green details, the club surprised everyone by revealing the away kit. Adidas opted for green as the predominant color, accompanied by the three white stripes on the shoulders. Although unusual in the history of the club, the design was well received by the fans
Commercial values and market positioning
The fan version costs about 100 euros, while the player version costs 150. With official customization and competition patches, the price can reach 190. Beyond the financial return, the joint strategy between Real Madrid and Adidas seeks to refresh the image each season and attract new consumer segments
