FC Barcelona’s absence from the 2025 FIFA Club World Cup was more than just a sporting disappointment. Financially, it represented a missed opportunity worth millions, especially for a club navigating a delicate economic situation. While clubs like Real Madrid, Chelsea, and Fluminense cashed in from record prize pools, Barça was left out of the money race.

Now, the Catalan club is moving quickly to secure alternative sources of funding—and one surprising partnership may soon bring a substantial injection of cash.

What deal is Barcelona working on?

According to SPORT, Barcelona is in advanced talks with the Democratic Republic of Congo for a sponsorship deal that could see the African nation featured on the team’s kit during the 2025/26 season. The proposed slogan is “RDC, cœur de l’Afrique” (Heart of Africa), and the campaign would serve as a tourism and national branding initiative.

On May 19, Congolese Prime Minister Didier Budimbu visited Barcelona to present the project in person. His tour included a visit to the Ciutat Esportiva Joan Gamper and meetings with club executives, who reportedly responded positively to the proposal.

How much money would the deal bring?

The sponsorship agreement could bring in up to €40 million, a vital sum for a club seeking financial equilibrium. After missing out on the Club World Cup and its lucrative rewards, Barça is turning to innovative deals to boost revenue and stay competitive under financial fair play regulations.

This income could help fund reinforcements, cover existing obligations, or simply give the board more flexibility in a summer of crucial decisions.

Is this part of a broader strategy?

Absolutely. The Congo deal aligns with Barcelona’s global expansion strategy, which aims to tap into emerging markets and find creative sponsorships beyond the traditional brands. In an increasingly competitive football economy, these alternative revenue streams are becoming essential.

For Barcelona, the mission is clear: if the club can’t win financially through the pitch, it must do so through the boardroom.