Neymar is back

Neymar's return to the Brazilian National Team, in the match against Scotland at the Miami Stadium, was much more than just a simple player substitution; it turned into a global media phenomenon. The fourth referee raised the board, and the number ten appeared in the 76th minute, after 981 days without wearing the Brazilian National Football Team jersey.

Impact on social media

The impact was immediate; practically, Vinícius Jr.'s goals and Brazil's victory took a back seat to the international coverage of Neymar's return. Front pages, headlines, and live broadcasts focused on his entry.

On social media, the numbers speak for themselves. Two official FIFA videos on TikTok went viral, the video "Bem-vindo de volta, Neymar!" reached 1.2 million likes, over 8500 comments, 42k reposts, and more than 40k saves to this day.

Outside official social media

The magnitude of the phenomenon extended to high-impact accounts such as House of Highlights, FOX Sports, and the Hard Rock Stadium itself, where individual posts surpassed 100,000 views in just a few hours. The production of memes, celebrity reactions, and player comments further amplified the reach, generating millions of interactions.

The match became the most-watched in Brazil in Group C and ranks in the top 5 of the entire World Cup to date. On YouTube, Neymar's return ranks second among the most viewed videos in 24 hours, just behind the Opening Ceremony of the same World Cup.

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