Paris Saint-Germain has not only taken center stage on the field during the Club World Cup, but has also made headlines off it with a commercial strategy that captivated fans in Los Angeles. In an exclusive report from beIN SPORTS USA with Ana Quiles, the PSG House on Melrose Avenue was shown as a hotspot for thousands of supporters who cleared out merchandise in record time.

In the week leading up to the decisive match against Seattle Sounders, the club’s pop-up store became a meeting point between American culture and French football passion. One of the most in-demand items was the special edition baseball jersey, part of a groundbreaking collaboration between the club and Major League Baseball (MLB). According to Jesús, one of the store staff, it was the first to sell out—and there will be no restocks.

In exclusive interviews with beIN SPORTS USA, fans expressed their excitement as they prepared for the big game. From PSG-branded mugs, to Dreamville and Stanley merchandise, and limited edition shirts featuring the Rose Bowl, every item carried emotional weight. “A mug is necessary—for morning coffee and to remind me how much I love PSG,” said one proud fan.

Meanwhile, on the sporting side, PSG will fight for a place in the round of 16 of the Club World Cup on June 23, in a tightly contested group with Atlético de Madrid and Botafogo. Head coach Luis Enrique admitted the Brazilian side pushed them to the limit, but remains confident in his team’s response. Regardless of the outcome, the Parisian club has already made an impact—both on and off the pitch. Here are all the goals from the match.