Atlético Takes Over LA Off the Pitch

While the Club World Cup is in full swing, Atlético de Madrid officially opened its "House" in Los Angeles, a fan-focused activation aiming to connect with supporters in the U.S. The launch featured iconic former players like Diego Costa and Miranda, who shared memories, expectations, and messages with the fans.

"I'm happy to see how big Atleti has become," said Diego Costa in front of dozens of passionate supporters. "This club is always in top competitions. It’s always in the Champions League, always in finals. It shows how much Cholo Simeone's work has paid off."

The event turned into a red-and-white celebration in the heart of California. Fans sang chants, wore jerseys, and filled the space with emotion, while conversations centered around football and the team’s hopes for the tournament currently taking place in the U.S.

Diego Costa and Miranda Confident in the Squad

When talking about current players, Costa didn’t hesitate to name his picks for standout performers. "Julián Álvarez is strong and technical. I like him a lot. And what can I say about Griezmann? He's a club legend," said the former striker with a grin.

Miranda, another symbolic figure from the club’s recent past, shared the same excitement. "Atleti must always play to win, and this Club World Cup is no exception. We’ve got the squad, the coaches, and the belief," he affirmed.

Both veterans expressed amazement at the fan turnout in Los Angeles. "Seeing this many people for Atleti here is incredible," said Miranda. "The club has become global, and this proves it."

A New Step in Global Expansion

The opening of this Atlético de Madrid House in Los Angeles is part of a broader strategy to expand the club’s brand in emerging football markets. And there’s no better occasion than the Club World Cup to do so.