The 2025 Copa Libertadores final, held in Lima between Flamengo and Palmeiras, did far more than define South America’s new champion. According to Peru’s Ministry of Foreign Trade and Tourism (Mincetur), the match generated an economic impact of 86 million dollars and brought in 48,000 international visitors. Minister Teresa Mera highlighted that these figures “reinforce the country’s image as an ideal destination for major sporting events,” a goal Peru has been working toward for years.

A Tourism Surge Without Precedent

The official study, Evaluation of the Impact of the 2025 Copa Libertadores Final, revealed that more than 48,000 foreign tourists and 3,000 Peruvians attended the decisive match at the Estadio Monumental. Most visitors were men (88%) with an average age of 38.

Unsurprisingly, the majority of international fans came from Brazil (94%), but there were also visitors from Colombia, Ecuador, Chile, Bolivia, the United States and several other nations. Their average spending reached $1,044 — significantly higher than the $760 per person recorded during the 2019 final between Flamengo and River Plate, also held in Lima.

According to the ministry’s analysis, the increase is largely due to the fact that 28% of international visitors extended their stay to explore more of Peru — well above the 19% who did so in 2019. Popular destinations included Cusco (77%), a cultural hub in southern Peru, and Ica (28%), known for Paracas Bay and the Nazca Lines.

Accommodation Trends, Returning Fans and a Champion Confirmed

The report also showed that 44% of tourists stayed in hotels, while 29% booked homes or apartments through Airbnb. Additionally, 34% had visited Peru at least once before, and 18% were fans who had also attended the 2019 final — a sign of strong loyalty to both the tournament and the host city.

The November 29 final at the Estadio Monumental not only delivered a sold-out crowd, but also crowned Flamengo as champion for the fourth time, with Danilo scoring the decisive goal in a 1–0 victory.
Beyond the sporting outcome, the financial impact confirms that the Copa Libertadores remains one of the most powerful drivers of tourism and economic activity for its host nations.