With the FIFA Club World Cup 2025™ set to kick off this week in the United States, headlines aren’t being made on the pitch—but in the stands. Surprisingly low ticket sales for key matches, including the tournament opener and Real Madrid’s debut, have sparked concern. In response, FIFA President Gianni Infantino addressed the situation during a recent event in Miami.

Why have ticket prices dropped so much?

Infantino explained that the drastic price reductions—up to 84% in some cases—are not due to a lack of interest, but rather a deliberate pricing strategy rooted in the U.S. model of dynamic pricing.

A prime example: tickets for the Al Ahly vs Inter Miami opener were initially priced at $349 in December, but now start at just $55.

“One of the best things I’ve learned here in the United States is the concept of dynamic pricing. I knew nothing about it, but it means prices can go up or down,” Infantino said.

Is FIFA really concerned?

Despite thousands of unsold tickets for the opening match and over 4,500 available seats for Real Madrid vs Al Hilal on June 18, Infantino downplayed the concern. He emphasized that this pricing model is designed to make the experience more accessible:

“You never really know what will happen with a new project, but the key is to make the experience accessible and enjoyable for the fans.”

FIFA sees the pricing flexibility as a way to "give more people a chance to come."

Which matches are struggling the most?

In addition to Al Ahly vs Inter Miami, which features stars like Lionel Messi, Luis Suárez, Sergio Busquets, and Jordi Alba, other high-profile games have also seen lower-than-expected demand.

Even in Miami, one of the tournament’s marquee host cities, thousands of tickets remain unsold—raising questions about the Club World Cup’s appeal in the American market.