Checo Pérez and Cadillac: The High-Stakes Gamble at Super Bowl LX

Formula 1 enters a new era in 2026, and no one wants to be left behind. In a strategic move that combines the power of American engineering with Latino charisma, the new Cadillac racing team has chosen the world’s biggest sporting stage for its debut: Super Bowl LX.

Driven by the ambition to fight for points from the very first race, the team led by Dan Towriss is sparing no expense. During the broadcast on February 8, 2026, Cadillac is expected to unveil its official car livery—to be driven by Sergio 'Checo' Pérez and Valtteri Bottas—through a spectacular commercial that could cost as much as $8 million for just 30 seconds of airtim

Key Details of the Unveiling

• The Venue: Levi's Stadium in Santa Clara, California.
• The Date: Sunday, February 8, 2026.
• The Stars: Sergio "Checo" Pérez, Valtteri Bottas, and the highly anticipated appearance of actor Keanu Reeves in the commercial spot.
• The Investment: A high-impact ad designed to reach an audience that surpassed 127 million viewers in the previous edition (where Philadelphia defeated Kansas City).

F1 2026: The Rebirth of "Checo"

For the Mexican driver, 2026 represents a second wind following his departure from Red Bull. Leading the charge for Cadillac, Pérez will be more than just a driver; he will be the face of an American project aiming to challenge European dominance in the pinnacle of motorsport.

Will Cadillac manage to pull off a surprise in its debut season? The first step will be taken under the bright lights of the Super Bowl.

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