Why Guenther Steiner Chose MotoGP Over Formula 1 Return
Guenther Steiner has opted for a fresh start by taking ownership of the Tech3 MotoGP team, prioritizing a new motorsport challenge over a potential return to F1.
After stepping down from his role as Haas F1 team principal in 2023 and serving as an F1 pundit, Steiner declined several Formula 1 job offers. Instead, he pursued an opportunity to lead KTM’s satellite MotoGP team, Tech3, starting in 2026 as CEO.
Known for his outspoken and pragmatic approach in Formula 1, Steiner expressed his desire to embrace a new environment and test his leadership in motorcycle racing, adding a fourth motorsport discipline to his diverse racing CV that includes rallying and NASCAR involvement.
New Era Begins for Tech3 with Steiner at Helm
The acquisition of Tech3 from founder Hervé Poncharal marks a significant transition. Poncharal will remain involved during the 2025 season before shifting to a consultancy role focused on nurturing young talent.
Established in 1990 and competing in the premier MotoGP class since 2001, Tech3 has recorded multiple podiums and race wins under Poncharal’s stewardship.
Steiner and business partner Richard Coleman, appointed team principal, are charged with maximizing the team’s legacy while approaching MotoGP’s evolving global popularity with ambition and humility.
This leadership duo aims to grow Tech3’s competitive stature and fan engagement as the sport expands.
Steiner’s Strategic Vision Beyond Formula 1
Steiner’s MotoGP entry aligns with his past pattern of seeking new motorsport challenges, such as launching Red Bull’s NASCAR team.
He sees MotoGP as an exciting, growing sport with potential to become an international entertainment force, especially following Liberty Media's acquisition of the series.
Fully controlling Tech3 appeals to Steiner’s preference for autonomy after his experiences in the complex F1 team environment.
With a five-year horizon in mind, Steiner is ready to apply his management acumen to help Tech3 thrive amid fierce competition and changing motorsport landscapes.
This new chapter for Steiner and Tech3 promises to reshape the team’s trajectory while underscoring the Italian’s enduring passion for motorsport innovation beyond Formula 1’s arena.
