LeBron James Sparks Online Storm With Fake-Out “Big Decision” Announcement
What seemed like a major career announcement from LeBron James had millions of fans speculating about his NBA future. In the end, it was just a marketing stunt — and many were left frustrated.
Global Hype Over “The Second Decision”
For days, the sports world was on edge after LeBron James posted a cryptic video teasing “the decision of all decisions” on October 7. The message, paired with the hashtag #TheSecondDecision, was a clear nod to his infamous 2010 announcement, when he left the Cleveland Cavaliers to join the Miami Heat, a move that reshaped the NBA landscape.
Speculation exploded across social media: some believed the Los Angeles Lakers star would announce his retirement, while others expected a team change or a major personal project. Reporters followed every clue, and ticket prices for upcoming Lakers games skyrocketed. Seats that were originally priced at $85 shot up to more than $400 after his post.
From Historic Announcement to Hennessy Ad
When the big moment finally arrived, millions tuned in expecting a bombshell… but LeBron James unveiled a new commercial for Hennessy.
The ad featured James sitting on an empty basketball court as an interviewer asked, “Are you ready, LeBron? Where’s the powder?” — referencing his signature chalk toss ritual. James laughed and replied, “I left it at home.” Then came the “big reveal”: “This fall, I’m taking my talents to Hennessy VSOP… I feel like it gives me the best chance to win at hosting, signature cocktails, good times, great memories, and leaving people wanting more.”
The reaction online was swift and brutal. Fans called the stunt “corny,” “cheap,” and “a scam.” One user wrote on X, “I almost dropped a fortune on tickets thinking my guy was retiring. Who approved this!?” Another simply posted, “This could’ve been an email.”
Between the Game and His Public Image
At 40 years old and entering his 23rd NBA season, LeBron James remains one of the most influential figures in sports. The confusion around his teaser highlighted his unmatched media power: one short video managed to spike ticket markets, hijack sports news cycles, and dominate social media trends for hours.
While fans were ultimately relieved that retirement wasn’t on the table, many felt tricked by the star’s marketing play. Once again, LeBron James proved that even off the court, he can shake the entire sports world.
