Barely three weeks after the FIFA World Cup 2026™ final, European club football roars back to life this week – and fans across the Middle East and North Africa (MENA) will not miss a moment, with beIN SPORTS ("beIN") broadcasting the new season live and exclusive across 24 MENA markets. From the season's first trophy to its last, the region's leading sports broadcaster will once again be the exclusive home of Europe's biggest leagues and competitions.

Mohammed Al Bader, Managing Director of beIN Channels – MENA, said: "We are excited for the start of the new European season. beIN has been the home of football in the Middle East and North Africa for more than two decades, and we look forward to continuing to raise the standards, pushing our potential, and providing the region with the live, exclusive, award-winning coverage fans have come to expect from us."

The action begins almost immediately. The UEFA Super Cup – the traditional curtain-raiser of the European season – sees Champions League winners Paris Saint-Germain face Europa League champions Aston Villa in Salzburg on 12 August, live and exclusive on beIN. Aston Villa, contesting the fixture for the first time since 1982, will be aiming to deny holders PSG back-to-back Super Cups – a fitting appetiser for a season that promises drama at every turn.

The Turkish Süper Lig and LaLiga kick off their campaigns on 15 August, before Ligue 1 and the Premier League follow from 21 August, when champions Arsenal raise the curtain at home to newly promoted Coventry City. In Spain, LaLiga is sure to provide fireworks as Jose Mourinho returns to the Real Madrid helm after a 13 year absence, while in France, European champions Paris Saint-Germain begin the defence of their Ligue 1 crown. Every match from the Premier League, LaLiga, and Ligue 1, alongside top fixtures from the Turkish Süper Lig, will be broadcast live and exclusive on beIN, all season long.

There is a distinctly regional flavour to the new season, too. Egyptian superstar Mohamed Salah begins a new chapter with Trabzonspor following his move from Liverpool, bringing one of the Arab world's greatest ever players to Türkiye’s top flight. Fresh from captaining Egypt to a historic Round of 16 at the FIFA World Cup 2026™, Salah's key Süper Lig matches will be broadcast live and exclusive on beIN, and its leading OTT platform, TOD by beIN.

beIN's coverage of the UEFA Champions League, UEFA Europa League and UEFA Conference League also returns this month, with the decisive two-legged play-off ties broadcast live before the league phase gets underway in September – including the Champions League's opening night on 8 September. As the home of Europe's premier club competitions in MENA, beIN will bring fans every step of the way. The road to the final at Madrid's Metropolitano Stadium starts here.

Surrounding every match will be the coverage that has made beIN the region's undisputed home of football with dedicated studio programming, expert analysis from world-class regional and international talent, and multilingual commentary in Arabic, English and French. From the first whistle of the Super Cup to the last day of the season, fans across MENA can experience it all – live, exclusive, and in unmatched depth – on beIN SPORTS and TOD by beIN.

For a full guide to beIN’s schedule and programming, click HERE.