Man Utd chief targets 2028 Premier League title
Manchester United chief executive Omar Berrada is confident that both the men's and women's teams can win their respective leagues in 2028.
United will celebrate its 150th anniversary in three years' time, which Berrada called "Project 150" when sharing the vision with his staff last September.
The Red Devils' women's team finished third in the Women's Super League last season, 16 points behind champions Chelsea, while also being runners-up in the FA Cup.
United's men's team, however, endured their worst top-flight season since they were relegated in the 1973-1974 campaign, finishing 15th in the Premier League with 42 points.
It also lost the Europa League final to Tottenham, bringing up their 20th defeat in all competitions in a single campaign, its most in a season since losing 22 in 1973-1974.
Despite poor performances and a trophyless season for both sides, Berrada remains optimistic that success in 2028 is still realistic for the club.
"It's establishing a series of targets within a timeframe so we can focus our efforts and energy on that goal," Berrada said. "Can the team win the Premier League title by 2028? Of course.
"We've just finished 15th and it seems an impossible task. But why not aim for it? Why not do everything in our power? I firmly believe we can do it.
"We have two or three summer windows to build a team to start competing to win the Premier League.
"Nobody is saying we don't want to win it until then. We're setting ourselves a target with a specific timeframe to go and aim for."
Berrada also reiterated that the club is committed to women's football despite Sir Jim Ratcliffe's comments earlier this year.
Ratcliffe said that the men's team was the "main issue" for some of the changes under his ownership, while he was also not in attendance for the women's FA Cup final.
"We have been a bit distracted with all the issues around the men's first team but we are committed to making the women's team very successful," Berrada said.
"You've heard [minority owner] Jim [Ratcliffe] say 'if you're wearing the United shirt then you must win'. That's exactly how I feel.
"A club of our scale has a responsibility to grow football in general and contribute to women's football."