In a repeat of last season's thrilling UEFA Champions League Round of 16 tie that Juventus won 3-2 on aggregate, Atletico took a measure of revenge in an entertaining encounter at Friends Arena in Stockholm, where Thomas Lemar turned Joao Felix's volley into the net to give Diego Simeone's men the lead.
The pair combined again for Atleti's second, which was scored by teenage sensation Joao Felix, whose performance full of energy and flair will have delighted his coach.
The result rounded off a satisfying pre-season for Atletico, which beat rival Real Madrid 7-3 earlier in the ICC, while Juve coach Maurizio Sarri gave Paulo Dybala a run out after his mooted move away from the club failed to transpire.
Giorgio Chiellini's close-range volley was turned over the bar by Jan Oblak, who got down well to make a one-handed save, and Cristiano Ronaldo fired over the crossbar from the edge of the box as Juventus enjoyed a positive start.
But Atletico punished the Bianconeri's wastefulness after 23 minutes when Joao Felix met Kieran Trippier's cross with a side-footed volley that deflected off Lemar's thigh on its way past Wojciech Szczesny and into the net.
The lead lasted just six minutes as Khedira capitalised on some hesitant Atletico defending and sent a low drive into the bottom corner of Oblak's net, with Douglas Costa's step-over helping to distract the goalkeeper.
Lemar returned the favour to Joao Felix just after the half hour, floating a weighted pass into the box where the teenage forward slid in ahead of Matthijs de Ligt to score with a half-volley from 12 yards.
After Costa hit the outside of the post with a low drive early in the second half, Adrien Rabiot went even closer, crashing a thunderous effort against the upright from 20 yards.
Mario Mandzukic played in Dybala for a chance in the box 13 minutes from time but his deflected shot was saved at full stretch by Oblak, meaning Atletico entered the new season on a winning note.