Judging by the latest Lionel Messi images to have taken the internet by storm, one could be forgiven for thinking long hours tanning deck-side on his private yacht, under the harsh glare of the Spanish sun, have scorched the brown out of his hair.
If only that were the case.
Ridiculously, it has emerged the Argentinian maestro has consciously bleached the common sense out of his bonce, adding his name to a far less illustrious list of footballers than the ones he is used to occupying.
The Barcelona wizard joins the likes of Phil Jones, Marouane Fellaini, David James and Samir Nasri among those who have wrenched the primary colour from their bouffant, for a more frosted look, much to the bemusement of social media.
Our compilation features some of football's more questionable bleach jobs, with Wales star Aaron Ramsay's - the only bleached player in our bunch to hold a candle to Messi - UEFA EURO 2016 effort included for good Measure.
One person seemingly in favour of the new 'do' is Messi's wife, Antonella Roccuzzo, whose Instagram post alerted the world to her man's new mane.
Then again, when the bloke can do things like this, we don't mind what colour his hair is:
