Forest Green displays climate warnings during match

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The electronic display - a collaboration between club chairman Dale Vince and art director Robert Del Naja of the band Massive Attack - flashed during the fourth minute of the 2-0 League Two loss to Swinden Town.

Vince, founder of green energy company Ecotricity, tweeted out the display in its entirety before the game, with fans and a global audience treated to the real thing with just under four minutes of play on the clock. 

The messaging included a statistic on how many tons of glacial ice had melted on Saturday alone, the number of plastic bottles that had been sold since kick-off and the 'time left to the end of oil'.

In a space normally reserved for advertising, it was a typically innovative move for a club which in 2018, became the first recognised carbon neutral football organisation.


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