Paris Saint-Germain and WWE, part of TKO Holdings, officially announced a long-term global partnership that aims to revolutionize the crossover between sports and entertainment. The collaboration will cover several areas, including original content creation, exclusive merchandise, community-driven programs, and experiences linking PSG players with WWE Superstars.

An Unprecedented Alliance

Both organizations stated that the partnership seeks to expand their international reach and attract new audiences. The announcement coincided with Clash in Paris, the first-ever WWE Premium Live Event in the French capital, set to take place on August 31 at La Défense Arena.

This project follows earlier collaborations, including the launch of the WWE x PSG Legacy championship belt in March 2025. Designed with the club’s official colors and symbols, the limited-edition belt was made available worldwide through Euroshop, WWE Shop, Fanatics, and PSG’s official store.

Statements From Both Sides

“Paris Saint-Germain is a world-renowned organization with an incredibly passionate fan base. Together, we can deliver unforgettable experiences and unique products that unite an international audience around our two brands,” said Alex Varga, co-Head of Revenue at WWE.

Fabien Allègre, Chief Brand Officer of PSG, added: “We are thrilled to collaborate with WWE at such an important time for their growth, as Paris hosts the WWE Universe for the first time with a major Premium Live Event. Our shared goal is to bring fans from every continent together in a way that remains true to the identity of both brands.”

Further details on joint initiatives from this landmark partnership will be revealed in the coming months, but anticipation is already high for a collaboration that unites two icons in their respective worlds.