After the match between Barcelona and Inter Milan, Thierry Henry made a deal with Lamine Yamal to give him the jersey he will wear in El Clásico against Real Madrid. Perhaps, Thierry Henry himself wasn’t aware, but after releasing the jersey that will be worn against Real Madrid in collaboration with Travis Scott, Barcelona achieved an absolute sales record in less than half an hour.

The Barcelona jerseys in collaboration with Travis Scott sold out in thirty minutes

Since entering a sponsorship deal with Spotify, it's become common for Barcelona to collaborate with some of the world’s top music artists when playing matches against Real Madrid, releasing exclusive jerseys for sale. Among those artists are Rosalía, Drake, and Rolling Stones. However, the streetwear culture brought in by Travis Scott has allowed Barcelona to generate astronomical revenue from the sale of this new jersey.

The club released the Travis Scott-branded jerseys at nine in the morning, and just minutes later, they were no longer available. All sizes and versions were sold out regardless of price. There are two versions: the standard one cost €399.99, while the signed version by Travis Scott was priced at €2,999.99.

Barcelona’s Multi-Million Revenue with the Travis Scott Jersey

In total, Barcelona sold 3,798 units of this El Clásico jersey in collaboration with Travis Scott, generating more than €1.5 million in revenue. Additionally, they released 22 signed jerseys valued at €2,999.99 each. This limited edition brought in an extra €65,000+.

Given how quickly the Barcelona x Travis Scott jerseys sold out, it wouldn’t be surprising if they start being resold at even higher prices. Maybe, upon hearing the news, Lamine Yamal will reconsider exchanging it with Thierry Henry. Now all that remains is to see if the jersey brings good luck to Barcelona and helps them win against Real Madrid on May 11—something far more valuable than all the revenue generated thanks to Travis Scott.