In the heart of Miami Beach, along the iconic Lincoln Road, lies Pelé Soccer — a store specialized in official football merchandise that has become a paradise for fans of the beautiful game. And unsurprisingly, the undisputed star on the shelves is Lionel Messi.

Since the Argentine icon signed with Inter Miami, the frenzy to get his jersey has only grown stronger. The official match version, featuring all the details worn by Messi himself on the field, sells for around $120. This edition includes official patches, the number 10, and identical tailoring to the one used during matches.

Additionally, the store offers customization options, which drives up the price for certain jerseys, including those of other star players. Some, like Lautaro Martínez or Cristiano Ronaldo, can reach $140. The fever isn’t limited to Messi—there’s also high demand for items from historic clubs like Boca Juniors, whose influence spans the globe.

The price doesn’t seem to be a deterrent. As shown in a video recorded for beIN SPORTS, many tourists and locals flock to the store hoping to take home a piece of football history, whether as Messi fans or passionate collectors.

Messi opens the curtain on the Club World Cup

Meanwhile, Messi and Inter Miami are preparing to take their first step in FIFA’s new Club World Cup format. The U.S. side will debut this Saturday at the Hard Rock Stadium against Egyptian giants Al Ahly, marking the opening match of a tournament that will run until July 13.

Winners of the Supporters’ Shield, Inter arrives with confidence, led by a red-hot Messi, who has recorded 10 goals and 6 assists this season and was recently named MLS MVP 2024.

Alongside stars like Luis Suárez, Sergio Busquets, and Jordi Alba, and under the guidance of coach Javier Mascherano, the team aims to establish itself as a serious contender against powerhouses like Palmeiras and Porto, who complete their group.

On the other side, Al Ahly brings an impressive continental track record and is now under the direction of Spanish coach José Riveiro, who is determined to make history. Football fever is alive in every corner of Miami... and it all begins with the name Messi.