The world's richest cricket tournament has been a top revenue earner for the Board of Control for Cricket in India (BCCI) and in 2020 was estimated to generate more than $11 billion a year for the Indian economy.

According to US investment bank Houlihan Lokey, which has valued several sports franchises around the world, the brand value of the 10-team T20 franchise tournament has seen a sharp rise of 13.8 percent to $3.9 billion over the past year.

Bengaluru, who along with star player Virat Kohli won their first IPL title this year, have overtaken five-time winners Chennai Super Kings and Mumbai Indians to achieve a brand value of $269 million.

Mumbai is second with $242 million, followed by Chennai at $235 million.

The Houlihan Lokey report called the IPL "a global phenomenon" that has become more than just a cricket league.

"The IPL continues to set benchmarks in sports business. Franchise valuations have soared, media rights deals have reached record highs, and brand partnerships have diversified across sectors," Harsh Talikoti from Houlihan Lokey, said in a statement.

"The league's ability to attract global investors and sponsors reflects its status as a premier sports property with enduring appeal."

Bengaluru beat Punjab Kings for the title at the world's biggest cricket stadium in Ahmedabad in June to conclude the 18th edition of the league.

The report said the 2025 final had more than 678 million views on the official streaming platform JioHotstar, surpassing the India-Pakistan clash during the Champions Trophy in February this year.

The IPL, which is broadcast around the world and features top international stars such as Australia's Pat Cummins and England's Jos Buttler, mixes sport and showbusiness in a glitzy format, with a number of teams fronted by Bollywood movie superstars.

Since it launched in 2008 it has inspired a range of other franchise-based leagues in India in sports as diverse as boxing, badminton, poker and kabaddi, and spawned copycat cricket tournaments elsewhere.