Announcing Stam as their boss on Friday (AEST), Cincinnati revealed the news with a picture of a man who certainly looked rather like the former Manchester United and Netherlands defender.
The man in question looked dressed for the job, in shirt, tie and a large coat, and as well as a bald head, many of his facial characteristics were comparable to those of Stam.
YOU GUYS. I cannot make this up. In their announcement tweet, FCC put up a picture of a man who isn't Jaap Stam. pic.twitter.com/dEtEV2Sl9c— Luke Johnston (@LukeShigeo) May 21, 2020
However, it turned out to be not Stam but a man widely identified by Dutch media as Ajax youth coach Tinus van Teunenbroek.
Red-faced Cincinnati pulled Van Teunenbroek's image from its coverage of the story once it became clear they had the wrong man.
A corrected version of the announcement was posted to Twitter, this time with an image of Stam, accompanied by the message: "Join us in welcoming our actual new head coach, Jaap Stam."