When one thinks of Inter Miami, names like Lionel Messi, David Beckham, and owners Jorge and José Mas immediately come to mind. However, behind these iconic figures, there's a man maximizing the global frenzy surrounding the pink-clad team: Xavier Asensi, the club's general director. With Inter Miami experiencing unparalleled economic and media growth, Asensi aims to achieve a staggering $200 million in revenue this year.

"Since Messi's arrival, our projected revenue has surged from $60 million to around $125-130 million. This year, I'm hopeful we'll exceed $200 million, despite operating from a temporary stadium," Asensi reveals to EFE.

This remarkable financial ascent is fueled in part by partnerships with major international companies, the latest being Visa. Asensi underscores the significance of securing high-quality partnerships that elevate the club's stature. Noteworthy collaborators include Royal Caribbean and JPMorgan Chase, all contributing to Inter Miami's meteoric rise in the sports and entertainment realm.