"The Messi Experience: A Dream Come True," the first of its kind multimedia, immersive, and cutting-edge journey, kicked off its world tour in Miami on April 25, 2024, and is set to become the city's new must-see attraction. Fans will be able to embark on a captivating adventure through nine themed installations, each offering a different perspective of Messi's world.

From his humble beginnings in Rosario, Argentina, where visitors can explore his childhood room, to the iconic field where he took his first kicks; every moment is meticulously recreated for visitors to experience firsthand. People can immerse themselves in his story through interactive spaces, train like Messi on a field specially designed for him, and enjoy the fascinating installations that bring his extraordinary journey to life.

For those seeking even more interaction, visitors can take a virtual selfie with Messi and converse with him through advanced AI. Entering a world fueled by childhood dreams and record-breaking achievements, visitors will experience and discover the man behind the legend.

"I'm thrilled to be a part of this project that allows my fans to discover my journey both on and off the field," stated Leo Messi. "Throughout my career, I have always strived to inspire and connect with people through my passion for soccer. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions that have shaped my journey."

Messi fans will embark on nine interactive and digital experiences where they will listen, observe, feel, and live his journey from childhood to World Cup glory. The spectacular personalized adventure will take visitors on an emotional journey of a boy who became a legend. The installations include:

• World Cup victory celebration - The journey begins on an open-top bus where visitors can join the victory parade among millions of Argentine fans.
• Messi's childhood home - Guests can visit Messi's home where he spent his early years in the city of Rosario, Argentina, where all dreams were born.
• Journey to Barcelona - Messi fans can travel to Barcelona, Spain, where they will feel the power of Camp Nou, the stadium of FC Barcelona since its inauguration in 1957, and see the bright lights of the city.
• Experience his triumphs and frustrations - Fans can experience Messi's early career and the frustrations that came with victory in other aspects of the Argentine star's life.
• Interactive Fan Zone - In this zone, people can test their ball-handling skills, learn tips and advice from the ‘G.O.A.T,’ and may be selected to join Messi's Dream Team. Once chosen to be part of the team, captain Messi will come to life through a Hyperreal-created avatar and give fans an inspiring locker room team talk. Later, they will witness the passion and dedication that led him to win the 2022 World Cup and take home the trophy of his dreams.
• Time for a selfie - Fans will have the incredible opportunity to take the perfect selfie with Messi himself.

"We are very excited to be part of such an extraordinary experience," commented Andres Naftali and David Rosenfeld, co-founders of Primo Entertainment. "Messi, as a living legend, is a perfect example of how all generations can overcome challenges and succeed," they continued. "This immersive multimedia experience guarantees seventy-five minutes of inspiration, interactivity, and joy for all, and most importantly, unforgettable emotions."

"At Moment Factory, we bring people together through our diverse projects with the aim of sparking a sense of wonder and collective connection. With this experience, we feel honored to integrate immersive storytelling and interactive technologies to co-create a unique encounter between the audience and the legend that is Messi," said Sakchin Bessette, co-founder and executive creative director of Moment Factory.

"The Messi Experience: A Dream Come True" will premiere on Thursday, April 25, 2024, for a limited time at The Hangar at Regatta Harbour in Coconut Grove, Miami, before continuing to other cities. For more information on "The Messi Experience: A Dream Come True," visit themessiexperience.com or follow @themessiexperience on Instagram.