Hong Kong, 25 August 2025 – beIN SPORTS is bringing back one of Europe’s top-flight football leagues to Hong Kong this season, with the return of the Serie A Championship. Football fans can look forward to live action, big-name stars, and the drama that only Italian football can deliver.

Coverage of the league will be on beIN SPORTS channels, available on Now TV, as well as via the live streaming app beIN SPORTS CONNECT - offering fans in Hong Kong a multi-screen experience of the premium football Serie A Championship has to offer.

The agreement has been brokered by Infront, Lega Serie A’s exclusive international media rights partner for Serie A Championship, Coppa Italia and Supercoppa Italiana across selected territories in Asia and Oceania.

Serie A Championship:

The Serie A Championship kicked off on 23 August, and promises a season of tactical masterclasses, fierce rivalries, and spectacular goals. Reigning champions Napoli have reinforced their squad with the headline signing of Belgian midfield maestro Kevin De Bruyne, who will join forces with former Premier League stars Scott McTominay and Romelu Lukaku in an irresistible attack.

The intensity builds quickly, with Round 3 serving up a heavyweight clash between Juventus and Inter Milan - two of last season’s top four - on 13 September. Later in the campaign, the first Milan Derby arrives on Round 12, as Inter Milan and AC Milan face off at the iconic San Siro in a showdown that could have major implications in the title race.

Opening Weekend Highlights

In Italy, Napoli started their Scudetto defence away to Sassuolo on the opening day, while last season’s runners-up Inter welcome Torino on 25 August. 36-time champions Juventus defeated Parma on Sunday night and AC Milan - who finished eighth last season began at home to newly-promoted Cremonese on 23 August.