An investment body affiliated with the San Francisco 49ers has become a minority investor in Championship club Leeds United.
The partnership, which will see 49ers Enterprises president Paraag Marathe join the board at Elland Road, is intended to generate funds that the club says will be invested in the first-team squad.
📰 | Leeds United has today announced a strategic partnership with 49ers Enterprises, an investment entity affiliated with the @49ers
— Leeds United (@LUFC) May 24, 2018
It is also hoped the new arrangement can benefit Leeds in the areas of ticketing strategies, sponsorship and commercial opportunities, stadium development, technology, retail and merchandising, and sport development and training.
"This strategic partnership enables Leeds United to align with and gain invaluable expertise from the owners of one of the biggest global sports entities," said Leeds chairman Andrea Radrizzani.
"The 49ers are an innovative, successful organisation and we are delighted to have access to such a rich source of business and sporting expertise.
💬 | Paraag Marathe, President of @49ers Enterprises, chats to LUTV about the new partnership with Leeds United pic.twitter.com/NoXEmboPvw
— Leeds United (@LUFC) May 24, 2018
"This exciting partnership builds on the foundations we have laid down at the club in the last 12 months and we can assure supporters that the funds invested will go towards improving results on the pitch."
Marathe added: "It is truly an honour to be invited to join the board of a football club as storied as Leeds United. I share the vision that Andrea has for returning Leeds United to greatness.
"I believe that the knowledge and experience we bring to the table combined with the hard work being done by Andrea and his talented team will make that vision a reality."
