PSG Announce New Shirt Sponsor
PSG announce hotel group Accor as new shirt sponsor, replacing Fly Emirates
Ligue 1 champions Paris Saint-Germain have signed a multi-year sponsorship with hotel group Accor, which will become the club's principal sponsor.
ALL, a new loyalty scheme from the company, will be the brand displayed on the front of PSG's shirts from the 2019-20 season, replacing Dubai-based airline Fly Emirates.
Accor Group chairman and chief executive officer Sebastien Bazin is a former chairman of PSG, who are on track to easily defend their Ligue 1 title and lead Manchester United 2-0 in their Champions League last-16 tie.
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