Juventus sporting director Federico Cherubini insisted Moise Kean is not Cristiano Ronaldo's replacement, rather "one of the pawns in a plan to continue winning with a different project".
Ronaldo left Juve before the transfer window closed, re-joining Premier League giants Manchester United after asking for a move away from Turin.
After Ronaldo departed Juve, the Serie A powerhouse – who were dethroned by Inter in 2020-21 – brought Kean back to the club from Everton on a two-year loan with an obligation to buy.
"When Cristiano told us he wanted to leave, we immediately thought of anticipating the future," Cherubini told Tuttosport in an interview that will be published in full on Friday.
"Kean is not the replacement of the Portuguese striker, but one of the pawns in a plan to continue winning with a different project."
During his time at Allianz Stadium, Ronaldo scored 101 goals across 134 matches in all competitions.
Ronaldo topped the goalscoring charts with 29 Serie A goals last season but Juve finished fourth in Andrea Pirlo's first campaign at the helm.
Pirlo was sacked as a result, with Juve turning to former head coach Massimiliano Allegri, who have only collected one point from their opening two fixtures of the 2021-22 season.