West Brom owner Guochuan Lai has taken the drastic decision to sack chairman John Williams and chief executive Martin Goodman in response to the club's woeful Premier League campaign.

Monday's 3-0 defeat at Chelsea was their third successive loss in the league and leaves them rooted to the bottom of the table – seven points from safety.

The Baggies have won just three of their 27 league games this term and Tony Pulis paid the price for their poor start to the season by losing his job in November.

But his replacement Alan Pardew has made little impact, only managing to preside over one win in his 13 top-flight matches in charge.

Nevertheless, Pardew's job is safe at least for the time being, with the club instead directing their ire at Williams and Goodman, who were dismissed on Tuesday.

Mark Jenkins, a director of West Brom's controlling company WBA Holdings, returns to the club as CEO having previously held the position for 14 years, and he highlighted the importance of results in the Premier League following his appointment.

He told the club's official website: "There is much to do but for now the focus must solely be on the remaining games of this season."