beIN Sports Asia Pte. Limited (Singapore) (“we” or “us”) is a provider of subscription sports programs and related content (including via apps). In order for us to effectively provide our services to customers, we collect certain personal data or personal information as defined by applicable law (“personal information“). We recognise that your privacy is very important to you and we are committed to protecting your personal information.  

This policy applies to personal information we handle about our customers, including subscribers to our pay TV and online sports channels, visitors to our website, users of other services we may from time to time provide, participants in our events or activities (physical and/or virtual), participants in our contests, and members of the public (“you” or “your“). It provides information about the personal information we collect and the ways in which we use that personal information. 

By accessing our website, using our services, or participating in our events, activities (physical and/or virtual) and/or contests, you agree to be bound by the terms of this privacy policy and that you also agree that your personal data may be collected, processed, used and transferred to any person or entity we consider appropriate, within or outside Singapore as set out in this policy.  

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by Email, or by means of a notice on our homepage.

The kinds of personal information we collect may include 

- Your name, date of birth, address, telephone number, e-mail address, bank details and credit card details. 

- Photographs, videos, audio, images, and/or other audiovisual content of you.

- Public information and posts consisting of comments or content that you post using our services and the information about you that accompanies those posts or content, which may include a name, user name, comments, likes, tweets, status, profile information and picture(s). Such public information and posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.

- Information from third party social media platforms. If you access or log-in to our services through a third party social media service or connect one of our services to a third party social media platform, the information we collect may also include your user ID and/or user name associated with that social media platform, any information or content you have permitted the third party social media platform to share with us, such as your profile picture, email address, followers or friends lists, and any information you have disclosed in connection with that social media platform. We do not collect your passwords other than in relation to our own services. When you access our services through third party social media services or when you connect one of our services to third party social media services, you are authorizing us to collect, store, use and disclose such information and content in accordance with this Privacy Policy. 

- Activity Information – cookies and other technologies. When you access and interact with our services, we may collect certain information about those visits. For example, in order to permit your connection to our services, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, and other software or hardware information. If you access our services from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data, or other transactional information from that device.

- Cookies and other tracking technologies (such as browser cookies and local storage, pixel beacons, and Adobe Flash technology including cookies) are comprised of small bits of data or code that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to your browser when you first request a web page and then store the data on your computer so that such websites, apps and other services can access information when you make subsequent requests for pages from that service. These technologies may also be used to collect and store information such as pages you have visited, content you have viewed, search queries you have run and advertisements you have viewed in relation to your usage of our services and other websites you have visited.

- Third parties that support our services by serving advertisements or providing services, such as allowing you to share content or tracking aggregate data relating to our services such as usage statistics, may also use these technologies to collect similar information. We do not control these third-party technologies and their use is governed by the privacy policies of those third parties using such technologies. Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Users can manage the use of Flash technologies, with the Flash management tools available at Adobe’s website. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization available through our services.

- Information from Other Sources. We may supplement the information we collect with information from other sources, such as commercially available sources and data providers, as well as information from our business partners or related and affiliated companies in Singapore or internationally. 

- We may also collect personal information about individuals who are, or are employed by, our suppliers (including service and content providers), contractors, dealers, related companies, agents and corporate customers. Generally, if appropriate, we will state why we are collecting personal information, when we collect it and how we plan to use it, or these things will be obvious when we collect the information.

How we collect information

- Personal information may be collected from you in a number of ways, for example:

- when you contact us or subscribe to our services by telephone;

- when you contact us or subscribe to our services by email or via our website;

- when you contact us or provide the information through any activities registration form and/or contests sign-up form;

- through your participation in our marketing activities;

- when you update an on-line profile that includes personal information such as your name and contact details; and

- when we request certain information from subscribers for a specific purpose.

Our website may use “cookies” (these are files that are implanted in your hard drive by some websites to store information about your web use patterns) to enhance or personalise our website services. These cookies may also be used to collect and store information about your usage of our website. We may in any case collect anonymous information that allows us to review information about the date, time and duration of visits to our website without identifying you. This information is generally automatically provided to us by your web browser.

We also have access to information that is collected by or made available on third party online media platforms, including online social media platforms. If you operate an online media account, we may collect your user name associated with that account, and any other information or content you have made public in connection with that online media service or otherwise permit the online media service to share with us. Such information or content may include personal information.

If you provide personal information to us about someone else, such as an employee, you must ensure that you have their consent to disclose their information to us. You should also ensure that you take reasonable steps such that the individual concerned is aware of the various matters dealt with in this policy. You consent to work-related personal information of your employees being used and disclosed as set out in this policy.

Use of information 

We may collect and use your personal information for any or all of the following purposes:

a) performing obligations in the course of or in connection with our provision of the goods and/or services to you;

b) facilitating the conduct of our events, contests, or activities;

c) verifying your identity;

d) responding to, handling, and processing queries, requests, applications, complaints, and feedback from you;

e) managing your relationship with us;

f) processing payment or credit transactions and receipt of payments from you;

g) any other purposes for which you have provided the information, including for promotional/marketing communications;

h) complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority;

i) transmitting to any unaffiliated third parties including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes;

j) maintain our database of customers, viewers of our channels and customers of our services so that we may effectively communicate with you (including by way of push notifications);

k) any other incidental business purposes related to or in connection with the above.

We may also use your personal information to send you communications and contact you (including by way of push notifications) about our services, programs, events, campaigns, functions or news updates that may be relevant or of interest to you. From time to time we may also send you communications and information about third party products and offers. We will not send you promotional and marketing communications and/or push notifications unless we have obtained your prior consent at the time you subscribe to our products and/or services. If you subsequently do not wish to be contacted for these purposes you can let us know at any time by contacting us at the details below. Every commercial electronic communication sent by us will contain a functional unsubscribe facility or otherwise allow you to easily opt out of such communications.

We will use your personal information as set out above when we are providing services to you directly or when you are viewing our channels on a platform delivered by a third party.

We may aggregate personal information of our customers for reporting and statistical purposes. This allows us to better inform ourselves of our customers’ preferences and requirements, and to enable us to monitor the effectiveness of and constantly improve our website and our services. If we disclose aggregated information to third parties it will not contain any personally identifiable information.

The purposes listed in the above clauses may continue to apply even in situations where your relationship with us (for example, pursuant to a contract) has been terminated or altered in any way, for a reasonable period thereafter for our legitimate and essential business purposes (including, where applicable, a period to enable us to enforce our rights under a contract with you).

Disclosure of information

We may disclose your personal data      where such disclosure is required for performing obligations in the course of or in connection with the above mentioned purposes; or to third party service providers, agents and other organisations we have engaged to perform any of the functions with reference to the above mentioned purposes, for example, providers of security, marketing and technology services.

We may also outsource certain functions of our business, including customer relationship management and management of our database. We may disclose personal information to third party companies and partners with whom we have a relationship including third party platform operators who make our channels available to their subscribers. We may do this for instance to investigate or promote new products, services or offers which we think may be of interest or benefit to you. We will not disclose personal information for such purposes without first obtaining your consent.

Information that we collect, particularly information collected from third party online media platforms, may be disclosed to advertising and media agencies which undertake customer profiling and matching on our behalf to enable us to identify potential customers for marketing purposes.

We may disclose your personal information to the extent that we are required to do so by law, including in connection with any legal proceedings or anticipated legal proceedings, or in order to comply with any legal obligation, or to establish, exercise or defend our legal rights.

We may sell, transfer, or otherwise disclose our database of personal information to an actual or potential successor entity, purchaser, or investor in connection with a corporate merger, consolidation, sale of our assets or substantially all our assets, share sale, investment transaction or other corporate rearrangement.

Data and SDKs

If you use one of our apps and/or access one of our websites, the following provisions relating to our use and collection of data and software development kit or tools (“SDKs”) will be relevant to you.

We may work with partners who use mobile SDK to passively collect information (“SDK Information”), which generally helps us deliver personalized notifications. This data may also be used to identify you in a unique manner across other devices or browsers for the purposes of customizing ads or content. Depending on the permissions you grant to the applicable app, this information may include personal information including your e-mail address. This information may also include precise location (i.e. GPS-level data) or WiFi information, apps you have installed and enabled, and your mobile identifier (e.g., Android Advertising ID).

Who collects and operates SDK Information and where exactly will it be hosted?

SDK Information is collected by our partners and may be hosted securely outside of Singapore.

How is SDK Information used?

We share the SDK Information with service providers, contractors and other companies to fulfil your orders, operate our business, communicate with you and make available our services (including our website and our apps). For instance, we may share certain of the information we collect or receive with companies that help us with billing and payment, marketing, advertising and email marketing, data enhancement (e.g., to provide more relevant offers), website hosting, technology and customer support, web and marketing analytics, anti-fraud or security operations, and other operational, marketing or business support.

We likewise may share the SDK Information or data segments we create with website operators and app developers (for instance, related to push notifications they send) for their advertising, analytics, or other purposes.

We also share SDK Information to provide or help us to provide advertising and marketing services as we have described, including as follows:

- Sharing SDK Information with advertisers and their marketing providers, so they may provide targeted content and advertising to you on websites and mobile applications.

- Sharing SDK Information with other third parties that target advertising. For those familiar with the online ad ecosystem, these may include demand-side and supply-side advertising platforms, data management platforms, advertising agency trading desks, proximity solution providers, and other advertising technology providers, so they may provide targeted content and advertising to end users and others on third-party websites, mobile applications, and other advertising mediums (email, direct mail, display media), and so that they may measure the effectiveness of this marketing.

- We may work with service providers who, to enhance consumer privacy, use a non-human readable “hashed” version of Information such as an email address when sending advertising offers by email or display advertising (which may be linked to a cookie as described above).

- We may provide information (such as IP address, but excluding precise lat/long coordinates) to third party platforms to help advertisers identify common users across different devices or browsers – for instance, to identify a common set of users on both mobile devices and tablets, as well as the web.

What is the purpose of this collection and processing?

We use the SDK Information to:

- offer and support app and website features provided through the SDKs, including those related to push notifications. This includes, for instance, providing customer, technical and operational support for these features, detecting and protecting against errors, fraud, or other criminal activity, resolving disputes and enforcing our terms and conditions of use and other rights we may have. It also includes analysing, customizing, and improving the features we offer our subscribers;

- provide information and analytics to our subscribers about the use of our apps and websites features provided through the SDKs, or to help app developers and website operators create or enhance user profiles; 

- create inferences about our subscribers categorized into “Data Segments” or to help our partners do so. For instance, if SDK Information indicates that a particular device is frequently seen at restaurants, we might categorize a user for targeting of local restaurant offers. Or, if a user is frequently seen at sports stadiums, we might categorize the user as a “Sports Fan”;

- develop and use “predictive models” – data models that try to predict subscriber’s potential future behaviour and interests on a per-device basis or across devices.

We will not use or share personal information with others for marketing and advertising purposes as described above without first obtaining your consent.

What are the measures in place to insure security and confidentiality of application user’s information?

We have and our partners have administrative, technical, and physical safeguards in place in our physical facilities and in our computer systems, databases, and communications networks that are designed to protect information contained within our systems from loss, misuse, or alteration. No method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your personal information and non-personal information.

Opting Out of Push Notifications

- You may in most cases opt out of receiving push notifications by going to your device “Settings” and clicking on “Notifications,” and then changing those settings for some or all of the apps on your device. (Different device configurations, or updates to devices, may affect or change how these settings work.)

- Your choice to opt out of “Notifications” from our mobile SDK partner will not affect ads placed by any other organization.

Opting Out of “Cross-App” Advertising on Mobile Devices

You can opt out of having your mobile advertising identifiers used for certain types of interest-based (also called “cross-app”) mobile behavioural advertising, by accessing the “settings” on your Apple or Android mobile device, as follows:

- Apple Devices: If you have an Apple device, you can opt out of most app-based tracking for interest-based advertising by updating to iOS 8.0 or higher and setting Limit Ad Tracking to ‘ON.’ You can do this by clicking on Settings -> General -> About -> Advertising and toggling Limit Ad Tracking to ‘ON.’

- Android Devices: If you have an Android device, you can opt out of most app-based tracking for interest-based advertising by opening the Google Settings app on your device, selecting Ads, and then selecting the option to opt-out of interest-based ads.

Please note that these platforms control how these settings work, so the above may change. Likewise, if your device uses other platforms not described above, you should check the settings for those devices.

Cross-border transfers of information

Personal information that we collect may be transferred and stored outside of Singapore or the country in which you receive our service(s), such as between any of the countries in which our service providers operate. Your personal information may also be transferred to a parent entity or related entity located overseas.  Some of these countries may not have the same or substantially similar privacy laws than those of your home jurisdiction. In those circumstances, we will ensure that recipients in those countries will provide you with a standard of protection that is at least comparable to the protection of your home jurisdiction. We will take all reasonable efforts to conform to the laws of your home jurisdiction on cross-border transfers of information to the extent that it is applicable and practically feasible to be carried out.

Your personal information may be transferred overseas if we sell, transfer or disclose our database of personal information to an actual or potential successor entity, purchaser or investor who is located or has offices overseas. Accordingly, it is not practicable to specify all likely countries in which recipients of information may be located. By agreeing to this Privacy Policy you are agreeing that your personal information may be transferred overseas as set out herein. 

Security

Once in our possession, we take all reasonable precautions to protect the personal information we hold about you from misuse, interference and loss and unauthorised access, modification or disclosure. We use a number of technological mechanisms to provide a secure environment. For example, we require our third party payment processers to have measures in place (including encryption technology) to protect the security of credit card details. However, no data transmission over the Internet can be guaranteed to be completely secure. We therefore cannot warrant the security of any information you provide to us over the Internet and you do so at your own risk. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

Retention and deletion of personal information

We keep your personal information, as long as it is necessary, to provide you with our services and for our legitimate and essential business purposes e.g. to maintain the performance of our services, to comply with our legal and regulatory obligations, for fraud prevention or to resolve disputes. If you would like to request that we delete any of your information that is no longer necessary for the provision of our services, please contact our data protection officers at: ap-privacy@bein.com

Accuracy of personal data

We generally rely on personal data provided by you. In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data via email at the contact details provided below.

Withdrawal of consent

The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop collecting, using and/or disclosing your personal data for any or all of the purposes listed above by submitting your request in writing or via email to the contact details provided below. Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process your request within 30 days of receiving it. Whilst we respect your decision to withdraw your consent, please note that depending on the nature and scope of your request, we may not be in a position to continue providing our goods or services to you and we shall, in such circumstances, notify you before completing the processing of your request. Should you decide to cancel your withdrawal of consent, please inform us in writing in the manner described below. Please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclose without consent is permitted or required under applicable laws.

Contact Us

If you have any questions or complaints about this privacy policy or our treatment of your personal information, or if you would like to access or amend your personal information including any deletion requests, please contact our data protection officers at: 

By email: ap-privacy@bein.com

We will endeavour to process your requests within 30 days.

Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.

As part of our efforts to ensure that we properly manage, protect and process your personal information, we may, from time to time, update this policy to ensure that this policy is consistent with future developments, industry trends and/or any changes in legal or regulatory requirements. Subject to any rights you may have at law, you agree to be bound by the prevailing terms of the policy as updated from time to time on our website. Please ensure that you visit our website regularly to obtain updated information on the handling of your personal information.